Benefits of Android
What makes Android awesome
The Android platform is open source which means the Android Software Development Kit (SDK) can be leveraged without having to worry about the licensing costs or royalty. Developers can interact with the Android developer community for the forthcoming versions which they can incorporate into their app development projects.
Customizable User Interface
A user interface can either make or break your app. Android-based applications are highly customizable and easier to manage. Google is highly focused on making its user interface customizable to help developers create custom Android apps for business.
Low Investment & High ROI
Android has a relatively low barrier to entry. Its Software Development Kit (SDK) is available for free to developers which significantly reduces the development costs. However, the app development costs can be bifurcated into three major parts: development, testing, and deployment.
Multiple Sales Channels
Unlike other mobile platforms, Android applications can be deployed in different ways. You do not have to rely on a single market to distribute your applications. Besides using Google Play Store and other third-party app marketplaces, you can create your own distribution and sales channels.
Easy to Adopt
Android apps are scripted in Java programming language that leverages a rich set of libraries. Any developer familiar with Java can build Android applications easily. As per a developer survey, many Java experts find it easier to write apps for Android as compared to programmers with command over other programming languages.